Domestic Electrical Appliances in Australia

Get insight into trends in market performance. Pinpoint growth sectors and identify factors driving change. Identify market and brand leaders and understand the competitive environment.

Product coverage

Large kitchen appliances; Small electrical appliances


Table of contents

DOMESTIC ELECTRICAL APPLIANCES IN AUSTRALIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Sales in the low and premium segments boosted, middle segment vanishes

Cheaper Asian imports continues to put pressure on general price levels

Seamless look and designer trends

Future growth to be led by small kitchen appliances

‘Green’ whitegoods to shape future development

KEY TRENDS AND IMPACT ASSESSMENT

Consumer sentiment back on track in the second half of 2005

Built-in products to lead growth in large kitchen appliances

Competition heats up in the premium segment

Increasing environmental awareness raises the bar

Property boom to end post 2006

Outlook

Impact

The star performers of the small kitchen appliances are to remain unchanged

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2004-2005

Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2005

MARKET DATA

Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2000-2005

Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2000-2005

Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2000-2005

Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2000-2005

Table 7 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2005-2010

Table 8 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2005-2010

Table 9 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2005-2010

Table 10 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2005-2010

Table 11 Company Shares of Large Kitchen Appliances 2001-2005

Table 12 Brand Shares of Large Kitchen Appliances 2002-2005

Table 13 Company Shares of Small Kitchen Appliances 2001-2005

Table 14 Brand Shares of Small Kitchen Appliances 2002-2005

Table 15 Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005

Table 16 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2000-2005

Table 17 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2000-2005

Table 18 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2000-2005

Table 19 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2000-2005

Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2005-2010

Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2005-2010

Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2005-2010

Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2005-2010

Table 24 Built-in Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005

Table 25 Freestanding Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005

Table 26 Small Electrical Appliances by Distribution Format: % Analysis 2000-2005

DEFINITIONS

Sector and subsector definitions

Distribution definitions

Units of measurement

LOCAL COMPANY PROFILES - AUSTRALIA

ELECTROLUX HOME PRODUCTS PTY LTD - DOMESTIC ELECTRICAL APPLIANCES - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Electrolux Home Products Pty Ltd: Key Facts

Summary 2 Electrolux Home Products Pty Ltd: Operational Indicators

COMPANY BACKGROUND

Summary 3 Electrolux Home Products Pty Ltd :Production Statistics 2004

COMPETITIVE POSITIONING

FISHER & PAYKEL AUSTRALIA PTY LTD - DOMESTIC ELECTRICAL APPLIANCES - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Australia is Fisher & Paykel Australia Pty Ltd: Key Facts

Summary 5 Australia is Fisher & Paykel Australia Pty Ltd: Operational Indicators

COMPANY BACKGROUND

Summary 6 Fisher & Paykel Appliances Holdings Ltd: Production Statistics 2004

COMPETITIVE POSITIONING

GUD HOLDINGS LTD - RETAILING - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 7 GUD Holdings Ltd: Key Facts

Summary 8 GUD Holdings Ltd: Operational Indicators

COMPANY BACKGROUND

Summary 9 GUD Holdings Ltd : Production Statistics 2004

COMPETITIVE POSITIONING

LG AUSTRALIA PTY LTD - DOMESTIC ELECTRICAL APPLIANCES - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 10 LG Australia Pty Ltd: Key Facts

Summary 11 LG Australia Pty Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 12 LG Electronics Australia Pty Ltd: Production Statistics 2004

MIELE AUSTRALIA PTY LTD - DOMESTIC ELECTRICAL APPLIANCES - AUSTRALIA

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Miele Australia Pty. Ltd: Key Facts

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