Domestic Electrical Appliances in Belgium

Get insight into trends in market performance. Pinpoint growth sectors and identify factors driving change. Identify market and brand leaders and understand the competitive environment.

Product coverage

Large kitchen appliances; Small electrical appliances


Table of contents

DOMESTIC ELECTRICAL APPLIANCES IN BELGIUM : MARKET INSIGHT

EXECUTIVE SUMMARY

Stability in domestic electrical appliances underpinned by increased affluence

Construction and renovation fuel popularity of domestic electrical appliances

Price erosion leads to greater emphasis on quality

Growing sophistication of consumers prompts need for innovation

Large brands to lead and local brands to remain strong

KEY TRENDS AND IMPACT ASSESSMENT

Steady economic growth reflected in steady growth performance of domestic electrical appliances

Distribution widens beyond strong specialist channels

Built-in LKAs benefits from house construction and home/kitchen renovation

Increased consumer affluence presents opportunities for innovation

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2004-2005

Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2005

MARKET DATA

Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2000-2005

Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2000-2005

Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2000-2005

Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2000-2005

Table 7 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2005-2010

Table 8 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2005-2010

Table 9 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2005-2010

Table 10 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2005-2010

Table 11 Company Shares of Large Kitchen Appliances 2001-2005

Table 12 Brand Shares of Large Kitchen Appliances 2002-2005

Table 13 Company Shares of Small Kitchen Appliances 2001-2005

Table 14 Brand Shares of Small Kitchen Appliances 2002-2005

Table 15 Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005

Table 16 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2000-2005

Table 17 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2000-2005

Table 18 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2000-2005

Table 19 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2000-2005

Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2005-2010

Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2005-2010

Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2005-2010

Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2005-2010

Table 24 Built-in Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005

Table 25 Freestanding Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005

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