Domestic Electrical Appliances in Brazil

Get insight into trends in market performance. Pinpoint growth sectors and identify factors driving change. Identify market and brand leaders and understand the competitive environment.

Product coverage

Large kitchen appliances; Small electrical appliances


Table of contents

DOMESTIC ELECTRICAL APPLIANCES IN BRAZIL : MARKET INSIGHT

EXECUTIVE SUMMARY

Imports from China rise and provide tough competition for local industries

Declining interest rates fuelling consumer credit in 2006

Manufacturers focusing on the growing high-end segment

Brazilian government approves tax reduction on basket of basic domestic electronic appliances

Sales of brown line still restraining growth of white line

KEY TRENDS AND DEVELOPMENTS

Imports from China rise

Declining interest rates fuelling consumer credit in 2006

Brazilian government approves tax reduction on basket of basic domestic electronic appliances

Increasing income levels of the low-income consumers fuel sales of economy brands

Manufacturers focusing on the growing high-end segment

Sales of brown line products still restraining growth of white line items

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006

Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2006

MARKET DATA

Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006

Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006

Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006

Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006

Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006

Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006

Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006

Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006

Table 11 Company Shares of Large Kitchen Appliances 2002-2006

Table 12 Brand Shares of Large Kitchen Appliances 2003-2006

Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006

Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006

Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006

Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011

Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011

Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011

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